Product Manager
Overview
Module 1: Introduction to Product Management Get acquainted with the role of a product manager, the phases of the product lifecycle, and the process of product development. Understand the daily responsibilities and key aspects of a product manager’s role.
Module 2: Product Discovery Define target markets and identify their problems using qualitative and quantitative research tools. Learn to brainstorm ideas, validate concepts, and select a project.
Module 3: Problem and Market Validation Explore frameworks to understand customer problems and market dynamics. Conduct qualitative research and user interviews to validate problems, prioritize assumptions, and assess market size and competitors.
Module 4: Product Validation using MVPs Develop strategies for using Minimal Viable Prototypes (MVPs) to ascertain if a product effectively addresses customer needs. Learn MVP creation techniques and the validation process.
Module 5: Prioritization and Estimation Utilize research insights and user stories to generate product features. Apply prioritization and effort estimation frameworks to strategize feature development and timeline planning.
Module 6: Professional Advancement Support Upon completion, graduates receive premium resources including an Employment Job Kit, Capstone Project Guides, guidance on securing a job in Product Management, cheat sheets summarizing course learnings, and an AI Empowerment Pack for continued learning and skill development.
Curriculum
**Introduction to Product Management**
1. Draft Lesson
2. Introduction to Product Management
3. Who is a Product Manager?
4. Day in the Life of a PM
5. The Product Lifecycle
6. Introduction to Discovery
7. PM Process – Delivery and Market Adoption
**Product Discovery**
1. Finding Problems
2. Coming Up with Ideas
3. Validating Ideas
4. Choose Your Project
**Problem and Market Validation**
1. Customer Problem Template
2. Identifying and Prioritizing Assumptions
3. Target Market and Market Dynamics
4. Market Size and Competitors
5. Problem Validation: User Interviews
6. Framing Interview Questions
7. Conducting Interviews
**Product Validation Using MVPs**
1. What is an MVP?
2. MVP Techniques
3. MVP Process
**Prioritization and Estimation**
1. Turning Research Insights into Product Features
2. Feature Prioritization with the MSCW Method
3. Estimating Effort with the T-Shirt Method
4. Deciding on Features with Effort and Value
5. User Stories
**Earn Premium Perks**
1. Employment Job Kit
2. Capstone Project Guides
3. How to Get a Job in Product Management
4. Cheat Sheets from the Course
5. AI Empowerment Pack
